In the age of the internet and online shopping, physical retailers need to make every effort to not only attract customers, but also to ensure a sale. While you may not be able to afford to reduce your prices to give the consumer a financial incentive, there are several simple ways to keep the customer happy while they are in your store.
Create extra space
Your primary purpose as a retailer is to sell your stock, but that doesn’t mean you need to have it all on the shop floor at once. Customers can often feel claustrophobic if there are too many rails or shelves in a store, and you may find that making aisles wider or creating large, open spaces in your store can make the consumer feel more at ease, and therefore more likely to stay for longer.
Invest in a good heating system
Regulating the temperature of retail spaces can be notoriously difficult due to the size and layout of the room. Nevertheless, this is an essential requirement and you will find customers won’t stick around for too long if your store isn’t adequately heated or ventilated. An air source heat pump for heating and cooling is by far the best and most economical option for a retail space, as it allows you to circulate air around your store at a specific temperature, which you can change depending on the season.
Ensure your store is a safe space
An independent survey in 2010 found that 71% of people feel safer in spaces where there is CCTV, and this applies especially in a retail space where theft may be a risk. Modern HD CCTV systems are marvellous, with HD recording available, allowing you to pan, tilt, and zoom in on the image. You can even operate your CCTV from a smartphone, so you can keep an eye on your space even when you’re not on site.
Think of your retail space as a reflection of your business tone and ethics, and try to create an environment that caters for the needs of your customer. With a few technological aids and a bit of clever interior design, you’ll be well on your way to a great store that customers can’t keep away from. Contact us at I-HT to find out more.